Catalog/Play No. 01

Stand Out in a Crowded Market

Build a Brand That Sticks

The exact positioning framework I used to launch Caribbrew, land 50+ press features, and put my product on shelves in a saturated category.

What You Walk Out With

Outcomes, not vibes.

  • 01A one-line brand promise people actually repeat
  • 02A visual + verbal identity that survives copycats
  • 03A press-ready story that journalists pick up

Inside the Play

The modules.

  1. 01

    Find your unfair advantage

    Mining heritage, story, and obsession into IP.

  2. 02

    The 7-word positioning test

    If it can't fit on a coffee bag, it won't fit in a customer's head.

  3. 03

    Identity systems on a startup budget

    Logo, palette, voice — without an agency.

  4. 04

    The Press Magnet method

    How I got over 50 features without a PR firm.

  5. 05

    Retail-ready storytelling

    Packaging copy that sells while you sleep.

  6. 06

    The 90-day visibility plan

    Weekly rituals to stay top-of-mind.

This is for you if…

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Keep going

More plays from the catalog.