Stand Out in a Crowded Market
The exact positioning framework I used to launch Caribbrew, land 50+ press features, and put my product on shelves in a saturated category.
What You Walk Out With
Inside the Play
Mining heritage, story, and obsession into IP.
If it can't fit on a coffee bag, it won't fit in a customer's head.
Logo, palette, voice — without an agency.
How I got over 50 features without a PR firm.
Packaging copy that sells while you sleep.
Weekly rituals to stay top-of-mind.
This is for you if…
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